Understanding Your Client

Businesses today make the mistake of spending too much time telling customers “what” service they offer or “what” product they sell.  The question the potential client needs answered is “why” they would engage you or buy your product.  Once the client has a satisfactory answer to their “why” question the decision to purchase will follow.

Length: 1 day  |  Price on Application

Learn To:

  • Discover your clients why
  • Know exactly when the sale is made – and it’s not when the cash register rings.
  • Stop talking
  • Develop unconscious and conscious rapport
  • The importance of the ad-on sale and how to get this without asking
  • Add value
  • Communicate with your client on their level
  • Listen to what your customer isn’t saying
  • Discover how your customer thinks, why they buy and what motivates them to buy from you